In our world of Interior Design, there is such a thing as an “ideal client.” An ideal client is someone who hires you based on your expertise and therefore allows your creativity to run wild. Now don’t get me wrong, there are generally parameters to follow like a pre-determined budget, a color preference, a style of design, etc. However, the best clients who reap the best results sit back and allow a designer to actually design. This means the client gives up creative control during the design phase.
When working on a full-service design project, I spend a lot of time meeting with my client and gathering up as much information as possible. This includes in-person meetings with my client and their families and pets. It means gathering up information from them in an eight-page long questionnaire. It means showing them inspiration fabrics and wallpaper before we even get started so that I can gauge their taste level and color and pattern preference. It’s only after all of this due diligence and research that I go back to my office and create a formal design presentation.
The full-service design includes every last detail in the room. Every fabric and trim, every paint color (including that fifth wall…the ceiling), every piece of furniture, and every last accessory on every last table. It’s only then that you have a truly custom, unique space that checks off every last want and need of the homeowner. Once I present the design to my client, that is the time for clients to come back and say, “I love that sofa, but can we get a different fabric? I decided that I no longer want leather,” or “Can we use this crazy statement chandelier I found last week on Pinterest? Does that mean we need to change the rest of the lamps you’ve proposed?” Included in our full-service design fees is one round of revisions where all of these last minute changes and requests are solidified. We don’t ever want to move forward to the purchasing stage without our clients being truly in love with the design. Our end goal is to always exceed client expectations.